Did it frustrate you after all of the hours you spent creating, photographing, listing, packaging, traveling to a show, etc., etc., etc… And that doesn't even take into consideration the sleepless nights you had while creative ideas danced through your head at 2 AM in the morning!
Well, here are some things that just might help you to have some high flying sales this Fall, no matter what you are creating and no matter where you are selling it!
• Take the time to write a detailed description of any special materials that you used and keep it with your creation. If you have used especially high quality materials, let people know! This can be a tag on clothing, or a card on the back of framed artwork that goes to the customer with their purchase.
• Give a few details of any special techniques that you used. Things like Iris Folding, felting, and printmaking are not always familiar terms to the general public.
• List any education, classes, workshops, etc., that you took to learn the skills necessary to make your creation. If you are a master soap maker, tell people why! If you teach your craft, tell people where =)
• If your artistic endeavors require a lot of time to create, tell people how many hours, days, etc. your process takes. Sometimes things look very simple, but the process is very complex. People will view wire wrapping much differently, when they know the amount of time it takes to create an intricate piece of jewelry.
• When you are listing items for sale online, make sure that your photographs are clear and excellent. Show as many different views and images as you possibly can so that the buyer, who has never seen this item, will have a good idea of what it really looks like from all angles.
• Include information about the care of your creation. This simple addition lets people know that your creation is a treasure with value and worthy of special treatment.
• Be sure that you adequately describe your creation. Each creation will require special attention here, but some basic things to consider are size, color, weight - basically anything that gives the buyer an idea of its value.
• Think ahead. Do you want to offer a discount if your buyer wants to purchase more than one item? Be prepared to let them know what you will or will not do.
• Write down all of this information even if you will be selling your items in person. You may have to step away from your booth for a moment or you may forget an important point to share in the middle of a conversation. If you have everything written down, it is easier to get the information to your buyer - especially if the information is on your item.
• Above all, think of how you would answer these questions if your dearest friend ask them. You never know, your next buyer might just become one of your best friends so start out by treating them that way no matter what they ask!
How about you? What special tips do you have for helping to let your buyers know more about the price of your creation? Let me know what you say to them in the comments!