- Who is this artwork for? Put a 'face' to your buyer! Who is this person? What do they like to do? What is their favorite color? Be specific!
- What do I want the viewer to feel about this piece of artwork? What emotions do I want my artwork to spark within them?
- Where is the setting for my painting? Even if I am doing a portrait with a very loose background, the colors I choose with give the viewer an idea of 'where' the subject is. Green = trees, blue = sky, etc. Having a definite idea of the 'where' will give me a clearer view of what to do with the background before I start to paint.
- When the viewer looks at my painting, will it take them back in time? forward in time? or will it be timeless? The 'when' that I want the viewer to feel, will help me to focus on the details within the painting. Will I include antique items or create something from an imagined future time?
- How will I accomplish all of these things? By thinking about each of the 5 Ws in detail, I will have a better idea of what style, what media, and what type and size of paper or canvas I will use to create this masterpiece.
And, by the way - you can use this idea with any type of art or craft - from painting to quilting, from jewelry to kid's crafts. You can also use this to really 'fine tune' an item you want to make as a gift for someone. Try it! Like I said, it is fun and puts a new twist on an often used writer's tool.